Upcoming webinars hosted by AIHP
If you are interested in attending, please click here to become a member.

Financial Strategies for New and Seasoned Innkeepers

Tuesday, March 28, 2017 2:00 pm

Carol Edmondson, Innkeeping Specialists

Carol Edmondson is a former marketing executive with a Fortune 500 technology firm.  She and her husband, Tom, then owned and operated a 12-room Select Registry inn on Cape Cod for 12 years. The Edmondsons together formed Innkeeping Specialists, a consulting partnership focused on providing a comprehensive view of acquiring and operating a highly successful B&B business.

Carol now consults with experienced innkeepers around the country on improving marketing and operations strategies. She has shared her knowledge with innkeepers at many national, regional and state conferences over the years, and Carol currently chairs the Cape Cod Bed and Breakfast Committee representing 250 inns.  

Webinar Presentation:  You have made a purchase and now have a business loan to pay a lender.  Local lodging markets are dynamic environments that can change over time.  How do you recognize and grab on to the possibilities for growth?  Or, is it time to downsize or make a graceful exit from your inn?  Whether you seek to add more rooms, acquire multiple properties or sell part or all of your inn, best practices and lessons learned are available to help you create a strategy and make informed decisions on the what, how and when of your next move.

Members can register here.

ROI. It's About What You Earn, Not Just What You Spend.

April 19, 2017 2:00 pm

Presenter:  Janice Hurley - Head of Industry Relations with BedandBreakfast.com

Janice Hurley is a 13 year veteran of the B&B industry.  She started with BedandBreakfast.com in 2002 and was part of the team that moved the company to Austin Texas.  She has worked with thousands of properties around the world helping them market their properties through BedandBreakfast.com and their own websites.  She opened the first international office for the company in Marseille France and worked in growing the international exposure for the industry.  From 2012-2014 she managed a 12-room inn and event center in Central Vermont and it is her passion for the industry that brought her back to BedandBreakfast.com

Webinar Presentation:  Defining return and investment - You spend "$X" on your marketing, you book "X" rooms, you make "$X." BUT, do you analytically track where your guests are finding you? FYI: You absolutely cannot rely on where a guest tells you they found you! And we’ll show you why. Tim will demonstrate how to mathematically track how much you spend in any one place to compare the places your guests are finding you. Do this, and you can see if your net is worth the investment. We'll also look at tools in tracking directory, print and more!

Members can register here.

Evaluating Advertising Options

Wednesday, June 14, 2017, 2:00 pm

Presentor:  Mary White - BnBFinder.com

Advertising?  Is it worth it?  You can't succeed without it, so how do you cut through the confusion to reach your target audience?  We'll look at the pros and cons of popular and lesser-known options to maximize your efforts.  

 

Members can register here.

 

The Transition from Aspiring Innkeeper to Reality:  What Can You Do Now?

Date to be determined...

Presentor:  Linda Hayes, ijk Partners, LLC

So what is it like to wake up one morning and know you will have a dining room full of guests to feed for the first time?  What staff will be there to help you?  Does your operations manual have something in it besides a table of contents?  What sort of special guest experiences are you creating?  Lots to think about; lots to plan.

Members can register here.