Meet the AIHP Team

Rob Fulton, CAE
Chief Executive Officer

Rob is AIHP's CEO leading the strategic plan and operations of the association.  He is an energetic and experienced executive, with close ties to the industry and a deep knowledge and passion for the travel and small independent lodging community. He most recently was the President of the Pennsylvania Association of Convention and Visitors Bureaus (PACVB) and its 49 officially designated tourist promotion agencies (TPAs) and in 2012 he was part of the group that facilitated the creation of the Pennsylvania Association of Travel and Tourism (PATT)  and was it's President and CEO.  PATT served as the umbrella Travel and Tourism Association for Pennsylvania.

Rob has spent the last ten years in Pennsylvania promoting the importance of travel, tourism, and the hospitality industry to the travelling public, governmental officials, and businesses that supply products and services to the industry.

Rob is a native of Calgary, Alberta, Canada and has lived all over the US.  Rob is a graduate of Penn State’s Pennsylvania Leadership Program. He currently resides in the Hershey, PA area with his wife Kelly and son Dean, and is a huge fan of the sitcom Seinfeld.

You can reach Rob at or Cell @ 717-433-6813 or Toll Free @ 844-317-9632

Susan Beckwith
Director of Business Development

Responsibilities:  Developing AIHP revenues through Membership, Partnerships and Sponsorships

Susan is a seasoned business developer who has deep roots and passion for both hospitality and non-profit organizations. Currently, Susan is the owner of the Inner Banks Inn in Edenton, NC.  We are delighted that she brings with her an innkeeper's experience along with her passion for AIHP, growing value and services for our members. 

Susan's motto is Winning Strategies + Winning Guests = Profitable Business.  Susan's focus will be working to bring you, our members and the industry, the tools, services, and member benefits that are relevant to helping you grow and sustain a strong business.  Developing collaborations that you can use to grow profitability is both at the heart of Susan’s experiences and a core value of AIHP’s.  Susan will also be assisting AIHP in continuing to establish key national partnerships.  These collaborations position AIHP as the “Voice for Innkeeping.”

 You can reach Susan at or Cell @ 757-580-8538


Kathryn White
Education and Events Director

Responsibilities:  Annual Summit, Webinars and all Educational Programs

As a member of the Leadership Team that founded AIHP, Kathryn initially served as Chair of the Education Committee and lead the team in planning and hosting the inaugural Knowledge Sharing Summit & Marketplace in Nashville.  She is no stranger to creating, developing and planning conferences. 

She has spent the bulk of her professional life in marketing communications and event planning in the professional services industry and arts management organizations.  Kathryn and her husband, Tom, owned and operated a seven-room B&B in southern Pennsylvania for just under fifteen years.  She is passionate about her grandchildren, needlepoint, traveling and opera.  Her goal is to attend performances in all the great opera houses throughout the world. Prague, La Scala, and Bayerische Staatsoper are high on the list! 

You can reach Kathryn at or @ 717-965-5197


Mary Hughes
Editor and Advertising Sales

Responsibilities:  Editor of our E-Magazine "The Voice of Innkeeping" and Advertising Sales related to magazine, newsletters and website
Mary Huges

Mary Hughes is well known in the innkeeping industry as editor of Inns Magazine for almost 2 decades.  She is a marketing specialist and a professional writer. In her "spare time" Mary also owns her own wedding venue called Walkerbrae House & Weddings.  Mary has been a speaker at both local and national inn conferences. Her success in business and her knowledge of the industry make her a fantastic addition to the AIHP family.

You can reach Mary at or direct line @ 519-767-6059

Emily Spiers
Marketplace Coordinator and Special Projects

Responsibilities:  Working with our allied partners on summit marketplace coordination as well assigned to special AIHP projects

Emily began working in the innkeeping industry in 2006 as an Assistant Innkeeper at a 12 room Select Registry inn in Ohio. The discovery was made that there was an industry to fit her personality- innkeeping. For over 5 years, she worked alongside some of the most well-respected, knowledgeable innkeepers and learned vital lessons about what makes an innkeeper tick, what drives them, and what matters to them. A passion was born.

In 2010 she began working in membership in an industry association. While working in membership, she also took on the responsibility of working with vendors and expanded her experience to taking on the added responsibility of assisting with vendor management for two large national trade shows in addition to regional events.

It was there in the vendor department that she figured out she deeply desired to connect members with innovative, cutting-edge, efficient, and practical vendors. She has since set out on a mission to find those vendors and companies for the benefit of the industry

When she’s not working, you can find her on her own small farm in Ohio’s Amish area alongside her husband of 18 years, and two children, weeding her garden, pruning fruit trees, raising meat birds, bottle feeding calves, laughing at the antics of baby goats, herding turkeys, and breathing deeply the fresh air of rural life. If you can’t find her in any of those situations, have no fear. She’s probably sitting on her back deck with a glass of sweet tea, reading a book on her Kindle.

You can reach Emily at or @ 740-627-6806

SO Tactics, Inc.
Marketing and Communications

Responsibilities:  All AIHP communications

SO Tactics has been helping associations with their communications needs since 2010. Located in Harrisburg, Pennsylvania, Maura Donley and Kathy Woolever help associations build value for their members through increased member involvement and interactions, relevant and frequent communications and information sharing.

Maura is responsible for business development, strategy, creative and technical writing, and website development. Maura has worked with a variety of small to medium-sized companies and organizations, including healthcare providers, biotechnology/technology enterprises and startup companies.

Kathy has extensive experience in membership management. She specializes in utilizing technology and analytics to help membership organizations move their marketing, member retention, and prospecting strategies to the next level. Most of Kathy's career has been focused on developing marketing and relationship management solutions for chambers and associations. 

You can reach Maura and Kathy with any press and communications related questions at

Patricia Bierma

Responsibilities:  Accounting, billing and invoicing for AIHP

Patty's photo and bio coming soon!

You can reach Patty at or @ 717-994-5076