2018 Webinar Schedule

SEO FOR HOSPITALITY IN 2018: WHAT YOU NEED TO DO TO SUCCEED

Tuesday, April 10th @ 9:00 am HDT / 11:00 am MDT / 11:00 pm CDT / 2:00 pm EDT

Presented by Matt Bare - Q4Launch
This year we’ve seen more change from Google than we have in a long time, and what you need to do is changing as a result! In this webinar, we’ll dive into many of the changes we’re seeing and share what we’ve already been doing about it as well as what

we plan to do about it in the future! Our customers see on average 40% of their overall website traffic coming from Google Organic search, more than any other channel! Knowing that this is the most important marketing conversation you can have and
the most critical thing to pay attention to. In this one hour webinar we’ll cover:

  • What’s new and what’s changing?
  • What tried and true strategies are still producing great results?
  • How do travelers search and find you?
  • Surprising contributors to your Google ranking.
  • The role of content and how it will be evolving.
  • What are LSI’s and how do they help you rank for keywords? 
  • What should be on your homepage? 

Click Here To Register

Wellness Tourism Continued:  Spa Services, What To Consider When Deciding To Add Spa Services or A Spa To Your Property.  

Wednesday - April 18th @ 2:00 PM EST
Presented by Julie Pankey - JMPankey Partners
Spas and spa services can either be a cost center or a profit center for an inn or hotel, knowing which one fits your business is the first step.  Julie will review the top reasons people visit a spa and/or partake in spa services. She will also share her Top Eight tips on what to consider when adding a spa or spa services to your property and how to get started.  

 Click Here To Register 

MILLENNIAL MARKETING PANEL: HOW TO CONNECT WITH THIS AUDIENCE

Tuesday, April 24th @ 9:00 am HDT / 11:00 am MDT / 11:00 pm CDT / 2:00 pm EDT

Facilitator: Matt Bare, Q4Launch

Panelists: Emily Wisekal, Ben Ollic, Caroline Durand, Bryston Wisekal
One of the hottest topics we hear people talking about is “How do we reach more millennials”. And why not? They are spending more on travel than any other generation ever has
and quickly on pace to be the wealthiest generation ever! Who better to help you reach this generation than Q4Launch, a company founded by a millennial and who over 75% of our team members are millennials!

Join us Tuesday, April 24th as we host the Q4Launch Millennial Marketing Panel! We’ll introduce you to 4 millennial travelers and have an in-depth conversation about what they’re looking for, what motivates them to travel and how they find it! We’d love to ask them some of your questions as well so don’t forget to share your questions with us when you register! 
This webinar will be a new type of experience as well with live video instead of the usual screen presentation, you’re not going to want to miss it! Register now and share this with a colleague who may be interested!
Meet your panelists:
My name is Caroline Durand. I am a 24-year-old French native who moved to Charleston, SC, at the beginning of 2017. Born and raised in France, I started traveling from a very young age, all around Europe, then to America. I began to travel solo at the age of 11, mainly to learn other languages. I love everything about traveling, from the adrenaline rush it provides to meeting new people and discovering their unique cultures. It makes my life so much richer and interesting, and I think it’s the most underrated activity out there!

 

Hi! I’m Ben Ollic. I’m a 23-year-old Lowcountry native who loves the essence and the character of Charleston, SC. My high school trips to Greece & Italy spurred my love for travel. I’ve been fortunate to study the lifestyles of various cultures when I lived in South America, Europe, and Asia while in college. Travel has impacted who I am today and allows me to continually grow into a better, more well-rounded person. After all, there’s no better feeling than hopping in the car, or boarding a plane or train with wide eyes taking in all the sights of a new place!

 

Emily and Bryston Wisekal have been married for 4 years. They have been traveling together since they first dated and their love and passion for travel makes them a perfect pair. They love to plan every detail of each vacation to make sure they get the best experience out of it. Emily and Bryston have traveled internationally to countries such as Italy, the Bahamas, and St. Lucia, and have been to a multitude of cities around the United States. Travel is a part of their cores and they always look forward to experiencing new things and places together.