Spring — a time for regeneration, revitalization, and renewal. Nothing encompasses these fresh elements of spring more than introducing wellness and spa components to your property. If you aren’t interested in putting on a major addition or making renovations, don’t worry! There are so many easy updates you can make to attract the Wellness Travel community. Read below to find some tips and inspiration for bringing a relaxing, rejuvenating spa experience to your inn or B&B.

  1. Spa-Inspired Bathrooms

For your guests’ bathrooms to feel like a spa, they need to look like a spa! Adding a few inspired touches, such as scented candles, fresh eucalyptus, and simple wicker baskets can create a perfectly relaxed environment in an easy and inexpensive way. Be sure to fill the baskets with something beautiful, like eye-catching bath amenities from Gilchrist & Soames, Loaded Goat Soap, or William Roam! You could also display doTerra Essential Oils or luxurious Turkish Towel Company hand towels. If you would like to take it a step further, consider adding a dimmer switch to your lighting, installing slatted wooden floorboards in your shower for a fresh beach house-feel, or adding Airstone to the side of your built-in bathtub for an earthy, natural stone look. Speaking of earthy, don’t forget to freshen up your walls with a fresh coat of a calming, earth-tone paint! Consider an inviting sage green or relaxing light grey to give your guests the ultimate spa-inspired experience.

  1. Massage Services

After your guests have explored your beautiful property and surrounding town, why not offer them a peaceful, muscle-soothing massage? If you have an extra room on your property that you aren’t sure how to best utilize, consider turning it into your inn’s massage room. All it takes is a massage bed with fresh, luxurious sheets from the Comphy Company, spa-inspired music, and a fresh coat of paint! Don’t have the extra space? No problem! Once you have a massage bed, offer your guests the opportunity to have an in-room massage at an extra cost. You’ll also want to consider hiring an on-call or on-staff masseuse, or if you’re feeling adventurous, get your own masseuse certification! It’s a fun and affordable way to bring a new element of Wellness Travel to your property.

  1. Local Partnerships & Packages

If you don’t have the space or opportunity to introduce spa or wellness components to your inn or B&B, consider partnering with a local yoga studio or wellness spa in your community. You could promote each other in your establishments and offer a discount to your guests. This is a great way to interact with other small businesses in your community and provide your guests with the opportunity to enjoy a fully revitalizing experience at or near your property.

Wellness Packages are another great way to incorporate Wellness Travel at your property. A spa-infused Girls’ Night Out, Anniversary, or Honeymoon Package, which may include massages, essential oil-infused foot baths, or all-natural facials, can bring more health and wellness-conscious guests to your inn or B&B to pursue a fully relaxing and blissful experience.



Ready to bring Wellness Travel to your property? Click here to register for Julie Pankey’s, of J.M. Pankey Partners, two-part free webinar series on Wellness Travel, “Ten Ways to Introduce Wellness Travel to Your Property Immediately” and “What to Consider When Adding Spa Services to Your Property.” Find an interview with Julie Pankey in this month’s edition of AIHP’s The Voice of Innkeeping magazine, and keep an eye out for a new ongoing “Wellness Warrior” column in the May edition!

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